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22 Apr
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Apple is finally ready to jump into the fray with Netflix and Amazon Prime.
Apple is finally ready to jump into the fray with Netflix and Amazon Prime.
Image: Stephanie Keith / getty

One of the worst-kept secrets in tech over the past year or so is that Apple is gearing up to launch a video streaming service akin to Netflix. 

It’s one of the few services Apple doesn’t offer at this point, so the news is hardly a surprise.

Still, Apple hasn’t officially announced it just yet. After a long wait, it seems Tim Cook is finally ready to talk about Apple’s streaming plans during a special event on Monday, March 25 at 1 p.m. ET. Like every announcement event Apple has, it can be streamed on Apple’s website.

The tech giant says it’ll be best experienced on an Apple device using Safari, but it should work on Chrome and Firefox on Windows PCs, too. 

Normally, Apple holds stage shows at its Cupertino headquarters to show off fancy new hardware products. This time, though, the focus is different. Apple has spent the past week getting various minor hardware announcements out of the way, leaving little room for product talk at Monday’s event.

This week brought us new iPads, new AirPods, and power upgrades for iMacs. All of those things likely would have filled time at a normal Apple event, but this isn’t a normal Apple event.

Oprah is reportedly working on something for Apple.

Oprah is reportedly working on something for Apple.

Image: jb lacroix / WireImage

Apple ordered a huge amount of original content from the likes of Oprah Winfrey, Steven Spielberg, J.J. Abrams, and others last year. It is widely expected that we’ll hear about at least some of those things on Monday, along with information about what the streaming service is called and how much it will cost.

Video streaming isn’t the only thing Apple is supposedly working on. Apple is apparently putting together a subscription news service that could potentially give Apple News users access to content that normally lives behind a paywall on news sites. 

Supposedly, there will be an Amazon Prime-like subscription package that includes the news and video services along with Apple Music. Regardless of the specifics, the celebrity-filled event promises to be one of the most interesting Apple events in a while. 

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